Most designs die after they ship.

Not in a meeting. In production. Under retries, bad counts, and people who are tired. I care about that part. The part where a system either stays honest or slowly starts lying.

I'm Debanjan. Senior engineer, 8+ years in backends. Right now I work on email deliverability and sequences at Apollo.io. Here I write the long form: outages, early-career mistakes, calm under pressure, and why building still matters.

Outages next to people stuff. That's the job.

All writing →

At Snapdeal I drove 100% source-to-target message accounting, cut AWS cost about 21%, redesigned WhatsApp as a bot-of-bots, and lifted SonarQube quality scores 78%. Writeups on counting messages and retry storms. Full path on the timeline.

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